Cream and Flutter: Identity and Print Collateral

The former identity for Champaign, IL cupcake bar Cakes on Walnut. This identity and its accompanying collateral exemplify the sophisticated whimsy around which the business model is centered.

role: conceptualization, design, production. collaboration with rebecca nasadowski

BridgeWell: Identity and Collateral

My identity for this wholistic wellnesscenter, a mark reminiscent of a tandem bike, is about teamwork.
The print piece that accompanies it uses the same ideas of partnership to make the audience comfortable with a sometimes confusing and frustrating topic. Nostalgic imagery is used to further that concept of comfort with the material.

role: conceptualization, design, production

Department of Computer Science:
Mueller-Thuns Distinguished Lecture Series Identity, Posters and Invitation

In his lecture, Dr. Raghavan discussed the importance of collaborations between social and mathematical sciences in order to move beyond the current notion of web 2.0.

The imagery used here communicates that concept by depicting a world in which the city is the motherboard, and vice-versa. The lines that separate the two realms are increasingly unclear. As Dr. Raghavan argued, the most influential research in the future of the web will “require heavy interaction between these “hard” and “soft” sciences.”

The typography helps to further iterate the metaphor by interesecting the planes of the landscape, much in the same way the landscapes intersect each other.

role: conceptualization, design, production.

Ninth Letter

Ninth Letter is an award-winning literary journal produced by the School of Art and Design in conjunction with the Department of English at the University of Illinois. www.ninthletter.com

Henry Fiol by Carlos Bejar Portilla

Henry Fiol emobodies the charisma, attitude, and most of all, music of its title character.
Pages appear in the Fall 2007 issue of Ninth Letter.

role: design, production. collaboration with Jessica Mullen

Natural’s Not In It by Kathleen Rooney

Natural’s Not In It is comprised of layers of information that reveal and build upon themselves.
Spreads appear in the Fall 2007 issue of Ninth Letter.

role: design, production. collaboration with Jessica Mullen

Ninth Letter Magazine Cover, Spring 2007

Conceptually exploring the fine line between reality and fantasy, the figures give the audience a sense of being watched. The typographic illustration enables the cover to speak both about the journal’s design and literary content.

role: design, production

Department of Computer Science at the University of Illinois

Undergraduate Brochure

Developed for an audience of potential undergraduates, this brochure folds out into a poster that can be hung as a constant reminder of the wonders of studying Computer Science at the University of Illinois. This piece also gives a more human dimension to the identity of the department by utilizing hand-made elements and tactile paper.

The 8-bit bytes that comprise the poster spell “subliminal message” in binary code.

role: conceptualization, design, production

Department of Computer Science: Alumni Newsletter 2007

This piece introduces subtle human elements to the University of Illinois Department of Computer Science’s otherwise stark identity system. A technical landscape is established and then accented throughout with metaphors for growth, connection and rebirth, all concepts relevant to the audience of friends and alumni of the department.

role: conceptualization, design, production

Department of Computer Science: Alumni Newsletter 2008

Looking to solidify its image as a leader of innovation in the field, the Department of Computer Science at the University of Illinois sought a bold and modern newsletter for the spring of 2008. This piece establishes the department as a no-holds-barred, ahead of the curve, force to be reckoned with with its intense palette, atypical typography, and lush photography.

role: conceptualization, design, production